Amazon has a love – hate relationship with Google and Apple. On one hand, Amazon has made a lot of money selling Android devices such as smartphones, tablets, accessories, and other related devices. It’s very own Fire tablet OS is based off of Android! Similarly, it has sold a lot of Apple products as well as resale of the said products from iMacs all the way down to iPod touches and all of its accessories.

The big disagreement comes from the fact that both Chromecast and Apple TV lacks support for Amazon’s Prime content. This has been called out by many users in the past as support for Prime on Chromecast and Apple TV would be a very nice icing on the cake. It would absolutely expand the media library especially for Prime subscribers.

However, this would also put Amazon at risk as it may mean the death to its very own Amazon Fire TV and Fire TV stick. With this in mind, Amazon is likely to have made a conscious decision to block the sale at one of the world’s largest e-retailer. Amazon officially responded that the reason for pulling Apple TV, Chromecast, and Nexus TV is to “prevent confusion”. Right…ridiculing your customer base doesn’t bode well with said consumer *sneer*.